Yet, life does not work that way. For most modern car owners, a first step
is based invariably on affordability, or what their available
budget will tolerate, in a single-minded aim of stepping onto
the personalisation ladder. It can be as simple as applying
a ‘go-faster’ sticker, preferably sourced at zero
cost, as a means of highlighting greater intent. However,
with tuning magazines and on-line websites making insubstantial
claims about the attractive benefits of ‘bolt-on goodies’,
the pull on the purse-strings leads invariably to impulse
As a result, blow-off valves, bigger alloys, air filters
and humungous diameter tailpipes become pocket-money spends.
However, the desire for greater horsepower, tyre blistering
0-60s and looks to die for are relatively non-quenching. It
is not called a ‘tuning ladder’ by mistake.
The minor add-ons are soon supported by more substantial
bolt-ons, like turbo-timers, lowering kits, more efficient
radiators and fresh bodywork addenda. Largely whimsical purchases,
very few tuning customers ever take a consolidated approach
to their actions. They are scatter-gun decisions, marked by
misinformation, falsehood and, sorry to state it, lies.
However, as with most things in life, they are governed by
money and access to it. Let’s not pretend, when confronted
by a relatively straight-forward remapping process, which
can start the ball rolling from around £650 including
VAT at 20%, even though all of those accessories already acquired
might be considered as little more than junk, the real head-scratching
starts. ‘Can I afford it?’, is usually the first
question, when ‘Can I afford not to do it?’, ought
to be the initial step.
One-stop-shops are a cliché that commenced in the
early-1980s, as an adjunct to US-originated retail marketing
tricks. Do they apply to the car tuning sector? Well, they
do notionally but the reality is a million miles adrift. Geography
and where you live are primary considerations. Accessibility
comes next, while affordability always hovers on the sideline.
The one-stop-shop infers more than a degree of impulse purchasing;
you enter the premises and, once your hands are full, you
resort to a basket and then a trolley, making snap decisions
on your unplanned route around the store. Good heavens! The
entire supermarket industry has based its selling psychology
around those implications!
As any streetwise housewife will tell you, without wishing
to enter the realms of sexual equality, planning is the key
and supporting a plan is where Scoobyclinic comes in. What
the company does not know, or understand, about budgeting
is just not worth knowing. It has managed to fill its trophy
cabinets (plural) with glisteningly glorious awards from almost
every race, rally, drift, Time Attack, drag and circuit event
held over the past 28 years since its birth, by managing the
tightest of budgets…and, following the performance proving
exercise, it does exactly the same for its customers.
Usable on-road performance, through practical and durable
suspension, engine and transmission modifications, are Scoobyclinic’s
lifeblood. Its mechanical, electrical and electronic specialities
are supported by bodywork, remanufacturing and paintshop services
that are second-to-none and the word ‘bespoke’,
which is the ultimate intention of every tuning customer,
is the common language, because the one thing that the company
understands is that every car is as different as its owner.
That is what customisation and personalisation is all about.
One-stop-shops are aimed at everyone. Scoobyclinic is the
complete opposite of that. Scoobyclinic can provide a useful
means to an end, as there is nothing that it cannot provide
in respect of car tuning and customising (hence, the ‘one-stop’
suggestion) but its role is significantly more personal than
The key for the customer is being able to recognise that
Scoobyclinic is in an unique position but, more importantly,
that it can help to spread the costs; it can stretch the budget
but never to breaking point. After all, Scoobyclinic wants
as much durability in its customer relationships, as it provides
in the integrity of every task it undertakes.
The company’s location on the edge of the Derbyshire
Dales is almost as central in the UK as it gets. The area
is supported by an endless array of affordable B&Bs, should
an overnighter be required, and that is as important as planning
for a visit to the nation’s leading Subaru and high
performance car centre specialist.
However, just as each car and each customer is unique, so
is that visit. Scoobyclinic, despite offering a comprehensive
range, is no ‘one-stop-shop’. Yet, it is a dialogue
specialist. You do not enter a supermarket expecting to talk
with shop staff but you do come to Scoobyclinic knowing that
the conversation will have commenced and that, while activities
are taking place, the discussion will continue, at every vital
step of the personalisation process. After all, it is only
by agreement that you, the customer, will receive precisely
what you need, which might be a multiple-stop-shop, albeit
in one spot.
Scoobyclinic says: “PLAN!”
Avoid the ‘shop-around’ and plan your car tuning!
Avoid the hazards of impulse purchases.
Avoid the attractive money-grabbing adverts.
Talk to Scoobyclinic.
Chat about what you want.
Discuss and agree a course of tuning action.
PLAN YOUR PERSONALISATION!
Let Scoobyclinic do the work.